Salvador, Rommel; Merchant, Altaf; Alexander, Elizabeth - In: Journal of Business Ethics 121 (2014) 3, pp. 353-371
individual religious commitment and contextual religious salience on an individual’s willingness to pay a price premium for a … working individuals, respectively) reveal that the effect of a decision-maker’s religious commitment on his or her willingness … religious salience is low, religious commitment and willingness to pay a premium are unrelated. Implications for theory and …