Search Results - subject:"Repertory grid method"

Customer capabilities for solution offerings in business markets

Elgeti, Laura; Danatzis, Ilias; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 90 (2020), pp. 44-59

Persistent link: https://www.econbiz.de/10012321913

Stereotypical supplier evaluation criteria as inferred from country-of-origin information

Schätzle, Sarah; Jacob, Frank - In: Industrial marketing management : the international … 78 (2019), pp. 250-262

Persistent link: https://www.econbiz.de/10012026197

Understanding gastronomic image from tourists' perspective : a repertory grid approach

Chang, Richard C. Y.; Mak, Athena H. N. - In: Tourism management : research, policies, practice 68 (2018), pp. 89-100

Persistent link: https://www.econbiz.de/10011870988

Value-in-Use and Mobile Technologies

Bruns, Katherina; Jacob, Frank - In: Business & Information Systems Engineering 6 (2014) 6, pp. 349-359

suggests a method for capturing value-in-use. For this purpose the repertory grid method is applied which is further adapted … study. The results indicate that the adapted repertory grid method is a promising approach to capture usage processes and …

Persistent link: https://www.econbiz.de/10011152251

An application of the repertory grid method and generalised Procrustes analysis to investigate the motivational factors of tourist food consumption

Mak, Athena H. N.; Lumbers, Margaret; Eves, Anita; … - In: International journal of hospitality management 35 (2013), pp. 327-338

Persistent link: https://www.econbiz.de/10010225773