Search Results - subject:"Repurchase Intention"

The effects of cause-related marketing on consumer repurchase intentions through brand resonance: Moderating effects of news articles and advertising

Moustafa, Alsadig Mohamed Ahmed; Ghani, Mazuri Abd - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 18 (2024) 4, pp. 961-984

moderator in the relationship between CRM and consumer repurchase intention (CRI). Despite widespread discussions about the …

Persistent link: https://www.econbiz.de/10015184719

Uncovering air traveler purchase behavior : influence of airline goods product characteristics towards repurchase intention

Lee, Jiyoung; Yu, Jongsik; Radic, Aleksandar; Han, Heesup - In: Journal of retailing and consumer services 79 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015100815

The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

Nguyen Ngoc Quang; Nguyen Hoai Long; Trinh Thuy Giang - In: Cogent business & management 11 (2024) 1, pp. 1-16

Customers with a good experience with the product and point of sale will have more repurchase intention and spread the … factors on customer repurchase intention and word of mouth with trust intermediary factor. The research object is Vietnamese … impact on trust, promoting repurchase intention and word of mouth; Besides the direct impact, these two experiential factors …

Persistent link: https://www.econbiz.de/10014529045

Determinants of green trust on repurchase intentions : a survey of Quick Service Restaurants in Indonesia

Mukhammad Kholid Mawardi; Iqbal, Mohammad; Astuti, … - In: Cogent business & management 11 (2024) 1, pp. 1-21

-friendly products indicated by green trust and repurchase intention variables. This research involved 336 respondents and employed a … factors, namely green products, could significantly affect green trust and repurchase intention that represented the decision …

Persistent link: https://www.econbiz.de/10014529451

Exploring the impact of service quality, brand trust and attitudinal loyalty on repurchase intention among smartphone users in Hong Kong

Ng, Holly; Li, Tilo; Li, Eugene - In: International journal of business & management : IJoBM 12 (2024) 1, pp. 31-46

Persistent link: https://www.econbiz.de/10014583944

New sports stadia for Africa? : the impact of sportscape features on attendance intentions in sub-Saharan African club football

Quansah, Tommy Kweku - In: European Sport management quarterly : ESMQ 24 (2024) 2, pp. 404-427

Persistent link: https://www.econbiz.de/10014564376

The consumers perceptions of employer and service brand equity’s : the exploratory and confirmatory factor analysis

Ščiukauskė, Indrė; Romeika, Giedrius; … - In: Journal of business economics and management 25 (2024) 1, pp. 85-103

While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...

Persistent link: https://www.econbiz.de/10014540529

The effects of cause-related marketing on consumer repurchase intentions through brand resonance : moderating effects of news articles and advertising

Usman Ahmad Qadri; Moustafa, Alsadig Mohamed Ahmed; … - In: Pakistan journal of commerce and social sciences 18 (2024) 4, pp. 961-984

moderator in the relationship between CRM and consumer repurchase intention (CRI). Despite widespread discussions about the …

Persistent link: https://www.econbiz.de/10015179663

The consumers perceptions of employer and service brand equity's: The exploratory and confirmatory factor analysis

Ščiukauskė, Indrė; Romeika, Giedrius; … - In: Journal of Business Economics and Management (JBEM) 25 (2024) 1, pp. 85-103

Persistent link: https://www.econbiz.de/10015401178

Structural relationship between taste, price fairness, and repurchase intention of fast food: Moderating effect of healthiness

Moon, Joonho; Ji, Yunho - In: Global Business & Finance Review (GBFR) 28 (2023) 5, pp. 109-121

, and repurchase intention. Healthiness is the moderator when taste and price fairness impacts on repurchase intention. The … equation model was employed to analyze the data. Findings: Regarding the results, repurchase intention is both positively … relationship when taste and price fairness affect repurchase intention. Research limitations/implications: The results of this …

Persistent link: https://www.econbiz.de/10015098794