Search Results - subject:"Repurchase Intention"

Customer satisfaction as a mediator between service quality to repurchase intention in online shopping

Soeharso, Silverius Y. - In: Cogent Business & Management 11 (2024) 1, pp. 1-11

quality utilitarian and pleasant to repurchase intention—the data collected from 521 samples of participants that are e … between service quality utilitarian and service quality pleasant to repurchase intention. The research also implied that the … company could adopt customer relationship management to enhance consumers’ repurchase intention and increase profitability …

Persistent link: https://www.econbiz.de/10015457003

The influence of social media marketing on repurchase intention through brand awareness and perceived value in haus product

Kaiwa, Ogan; Yuliati, Lilik Noor; Nurhayati, Popong - In: ASEAN marketing journal : Association of Southeast … 16 (2024) 1, pp. 57-71

Contribution/Originality: Provide insight regarding value that drive in repurchase intention on Haus product by using social media … marketing. Practitioner/Policy Implication: Provide insight to improve Haus's social media marketing on repurchase intention …Manuscript type: Research article Research Aims: Analyzing the influence of social media marketing on repurchase …

Persistent link: https://www.econbiz.de/10015438997

Perceived ease of use, perceived usefulness, and customer satisfaction as driving factors on repurchase intention : the perspective of the e-commerce market in Indonesia

Nuralam, Inggang Perwangsa; Yudiono, Nur; Fahmi, … - In: Cogent business & management 11 (2024) 1, pp. 1-20

through e-commerce, with customer satisfaction serving as a mediating variable towards repurchase intention. A quantitative … customer satisfaction, albeit not directly impacting repurchase intention significantly. However, customer satisfaction … significantly and directly affects repurchase intention. On another note, customer satisfaction exhibits full mediation effects …

Persistent link: https://www.econbiz.de/10015448950

The effects of cause-related marketing on consumer repurchase intentions through brand resonance : moderating effects of news articles and advertising

Usman Ahmad Qadri; Moustafa, Alsadig Mohamed Ahmed; … - In: Pakistan journal of commerce and social sciences 18 (2024) 4, pp. 961-984

moderator in the relationship between CRM and consumer repurchase intention (CRI). Despite widespread discussions about the …

Persistent link: https://www.econbiz.de/10015179663

Uncovering air traveler purchase behavior : influence of airline goods product characteristics towards repurchase intention

Lee, Jiyoung; Yu, Jongsik; Radic, Aleksandar; Han, Heesup - In: Journal of retailing and consumer services 79 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015100815

New sports stadia for Africa? : the impact of sportscape features on attendance intentions in sub-Saharan African club football

Quansah, Tommy Kweku - In: European Sport management quarterly : ESMQ 24 (2024) 2, pp. 404-427

Persistent link: https://www.econbiz.de/10014564376

Exploring the impact of service quality, brand trust and attitudinal loyalty on repurchase intention among smartphone users in Hong Kong

Ng, Holly; Li, Tilo; Li, Eugene - In: International journal of business & management : IJoBM 12 (2024) 1, pp. 31-46

Persistent link: https://www.econbiz.de/10014583944

The consumers perceptions of employer and service brand equity’s : the exploratory and confirmatory factor analysis

Ščiukauskė, Indrė; Romeika, Giedrius; … - In: Journal of business economics and management 25 (2024) 1, pp. 85-103

While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...

Persistent link: https://www.econbiz.de/10014540529

Customer satisfaction as a mediator between service quality to repurchase intention in online shopping

Soeharso, Silverius Y. - In: Cogent business & management 11 (2024) 1, pp. 1-11

quality utilitarian and pleasant to repurchase intention-the data collected from 521 samples of participants that are e … between service quality utilitarian and service quality pleasant to repurchase intention. The research also implied that the … company could adopt customer relationship management to enhance consumers' repurchase intention and increase profitability …

Persistent link: https://www.econbiz.de/10015443751

The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor

Nguyen Ngoc Quang; Nguyen Hoai Long; Trinh Thuy Giang - In: Cogent business & management 11 (2024) 1, pp. 1-16

Customers with a good experience with the product and point of sale will have more repurchase intention and spread the … factors on customer repurchase intention and word of mouth with trust intermediary factor. The research object is Vietnamese … impact on trust, promoting repurchase intention and word of mouth; Besides the direct impact, these two experiential factors …

Persistent link: https://www.econbiz.de/10014529045