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Beziehungsmarketing 1 Consumer behaviour 1 Customer satisfaction 1 Dienstleistungsqualität 1 Importance-performance map analysis (IPMA) 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Relationship marketing 1 Repurchase intent 1 Service quality 1 Ski resort 1 Value for money 1 Winter sports 1 Wintersport 1
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Free 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Haverila, Kai Christian 1 Haverila, Matti 1 Twyford, Jenny Carita 1
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European journal of management studies : EJMS 1
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ECONIS (ZBW) 1
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The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework
Haverila, Matti; Haverila, Kai Christian; Twyford, … - In: European journal of management studies : EJMS 28 (2023) 1, pp. 49-68
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