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Customer equity drivers and repurchase intent among B2B customers : the moderating role of perceived switching cost
Srivastava, Vibhava
;
Rangarajan, Deva
;
Badrinarayanan, …
- In:
The journal of business & industrial marketing
39
(
2024
)
5
,
pp. 949-966
Persistent link: https://www.econbiz.de/10015080915
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