This paper, examines why CEOs often misunderstand and therefore mismanage the reputations of their companies. The paper describes the way corporate reputations are built, maintained and enhanced and suggests that a good reputation needs several elements: (1) that it be part of the corporate...

The influence of all stakeholder groups on the values, beliefs, policies, decisions and management of organisations is on the rise and here to stay. This paper examines the factors driving stakeholder power, and draws on a number of recent examples and the lessons learned. It proposes steps that...

In order to test effects of motives, communication style and licensing on the reputations of sponsors of public relations, a 4 × 2 × 2 factorial design experiment was conducted by the author with 585 non‐student adults and undergraduate university students in the USA. Perceived motives to...