Lin, Iuon-Chang; Wu, Hao-Ju; Li, Shu-Fen; Cheng, Chen-Yang - In: Journal of Business Research 68 (2015) 4, pp. 878-882
Reputation systems become an essential component of e‐commerce because they can distinguish between honest and … dishonest participants in the digital market. However, existing reputation systems are too simple to reflect accurately user …