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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
73
Konsumentenverhalten
73
Deutschland
33
Germany
32
Luxury goods
20
Luxusgüter
20
Market research
16
Marketing
16
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16
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15
Theorie
15
Theory
15
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12
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9
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7
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Collection of articles of several authors
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Sammelwerk
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2
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German
56
English
41
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Wiedmann, Klaus-Peter
Czarnitzki, Dirk
276
List, John A.
252
Link, Albert N.
198
Frey, Bruno S.
195
Hall, Bronwyn H.
192
Veugelers, Reinhilde
179
Laporte, Gilbert
170
Sutter, Matthias
162
Audretsch, David B.
156
Zenou, Yves
148
Rammer, Christian
146
Mairesse, Jacques
140
McAleer, Michael
136
Fritsch, Michael
131
Nijkamp, Peter
131
Gersbach, Hans
129
Belk, Russell W.
127
Chang, Chia-Lin
123
Han, Heesup
123
Hottenrott, Hanna
118
Akcigit, Ufuk
116
Jaffe, Adam B.
115
Gendreau, Michel
114
Herrmann, Andreas
113
Usman, Osly
111
Lusk, Jayson L.
108
Huber, Frank
106
Van Reenen, John
106
Mattila, Anna S.
103
Bauer, Hans H.
101
Wagner, Gert G.
99
Sheth, Jagdish N.
97
Wright, Mike
97
Belitz, Heike
96
Grunert, Klaus G.
96
Pardey, Philip G.
96
Cantner, Uwe
95
Griliches, Zvi
95
Koschatzky, Knut
95
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Gottfried Wilhelm Leibniz Universität Hannover
4
Universität Hannover / Institut für Marketing & Management
1
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Schriftenreihe Marketing, Management
18
Arbeitspapier / Institut für Marketing, Universität Mannheim
9
Journal of business research : JBR
6
The journal of brand management : an international journal
5
Marketing : ZFP ; journal of research and management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Psychology & marketing
3
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gabler Edition Wissenschaft
1
Handbook of research on mobile marketing management
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Information - Organisation - Produktion
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
1
New economy in kleinen und mittleren Unternehmen
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
93
USB Cologne (EcoSocSci)
5
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1
Contributions to decision support for wind energy, literature
research
processes and towards a better world through information systems
Koukal, André
-
2018
Persistent link: https://www.econbiz.de/10011964285
Saved in:
2
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
3
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
4
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
5
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
6
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
7
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
8
Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
9
Social influencers and healthy nutrition : the challenge of overshadowing effects and uninvolved consumers
Mettenheim, Walter von
;
Wiedmann, Klaus-Peter
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
8/9
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012821526
Saved in:
10
When more information means less consumer acceptance of innovative food technologies
Walten, Levke
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
Saved in:
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