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~subject:"Research"
~subject:"Markenimage"
~isPartOf:"International marketing review"
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Research
Markenimage
Consumer behaviour
142
Konsumentenverhalten
142
International marketing
55
Brand image
53
Internationales Marketing
52
Brand management
48
Markenführung
48
Designation of origin
40
Herkunftsbezeichnung
40
Cultural identity
24
Kulturelle Identität
24
Brand
22
Markenartikel
22
China
19
Luxury goods
18
Luxusgüter
18
Globalisierung
13
Globalization
13
Multinationales Unternehmen
13
Transnational corporation
13
Welt
13
World
13
Country of origin
12
National culture
12
Nationalkultur
12
Emerging economies
11
International market entry
11
Internationaler Markteintritt
11
Schwellenländer
11
Beziehungsmarketing
10
Comparison
10
Country-of-origin
10
Marketing management
10
Marketingmanagement
10
Relationship marketing
10
Rules of origin
10
USA
10
United States
10
Ursprungsregeln
10
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Undetermined
39
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Article
53
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1
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Article in journal
53
Aufsatz in Zeitschrift
53
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English
54
Author
All
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Moon, Byeong-joon
2
Andéhn, Mikael
1
Babin, Barry J.
1
Baier, Daniel
1
Balabanis, George
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Butt, Muhammad Mohsin
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Castellano, Sylvaine
1
Chu, Kyounghee
1
Chun, Eunha
1
Cleveland, Mark
1
Cowan, Kirsten
1
D'Antone, Simona
1
Dabija, Dan Cristian
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
Demirbag, Mehmet
1
Dens, Nathalie
1
Diallo, Mbaye Fall
1
Eastman, Jacqueline Kilsheimer
1
Fastoso, Fernando
1
Fetscherin, Marc
1
Ford, John B.
1
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International marketing review
Journal of business research : JBR
392
The journal of product & brand management
245
Journal of retailing and consumer services
224
The journal of brand management : an international journal
221
Research policy : policy, management and economic studies of science, technology and innovation
131
Working paper / National Bureau of Economic Research, Inc.
115
NBER working paper series
105
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
91
NBER Working Paper
89
European journal of marketing : EJM
79
Journal of marketing communications
75
International journal of hospitality management
71
Journal of international consumer marketing
70
Technological forecasting & social change : an international journal
60
The journal of consumer marketing
60
SpringerLink / Bücher
56
Marketing letters : a journal of research in marketing
55
Marketing intelligence & planning
53
Journal of global marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Cogent business & management
49
Journal of fashion marketing and management
47
International journal of consumer studies
46
Journal of marketing
45
Journal of marketing research : JMR
45
Journal of travel and tourism marketing
45
Working Papers / WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
45
Journal of strategic marketing
44
Journal of marketing management : MM
42
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Discussion paper / Centre for Economic Policy Research
40
International journal of advertising : the quarterly review of marketing communications
40
Journal of the Academy of Marketing Science
40
Qualitative market research : an international journal
40
International journal of internet marketing and advertising : IJIMA
39
Industrial marketing management : the international journal for industrial and high-tech firms
38
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ECONIS (ZBW)
54
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1
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
4
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
5
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
6
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
7
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
8
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
9
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
10
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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