Braun, Carola; Rehdanz, Katrin; Schmidt, Ulrich - In: PLoS ONE 11 (2016) 4, pp. e0154078
Recent studies in the marketing literature developed a new method for eliciting willingness to pay (WTP) with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach of eliciting WTP as a single value (Point-WTP), Range-WTP explicitly allows for preference...
