Recent studies in the marketing literature developed a new method for eliciting willingness to pay (WTP) with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach of eliciting WTP as a single value (Point-WTP), Range-WTP explicitly allows for preference...

Recent studies in the marketing literature developed a new method for eliciting willingness to pay (WTP) with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach of eliciting WTP as a single value (Point-WTP), Range-WTP explicitly allows for preference...

Purpose This paper focuses on the problems inherent in the use of student samples in business research. Design/methodology/approach The subject is examined through the opinions of prior researchers, and the pros and cons are presented. The issues of internal and external validity are discussed,...

Within the traditional model of encoding, transmitting and decoding written communications, observant analysis can be made of the text to determine the underlying themes and emphases. The analysis of written documentation must be clearly embedded within the context in which it is written:...