Search Results - subject:"Resilience to negative information"

Investigating brand community engagement and evangelistic tendencies on social media

Sharma, Purvendu; Sadh, Ashish; Billore, Aditya; … - In: The journal of product & brand management 31 (2022) 1, pp. 16-28

Persistent link: https://www.econbiz.de/10012798126

The buffering effect of continuous corporate social responsibilities engagement on negative consumer responses toward brand crises

Jung, Sojin; Lee, Stacy H. - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1636-1646

Persistent link: https://www.econbiz.de/10013407035

The antecedents and consequents of customer value co-creation among small and medium enterprises

Qazi, Aban Abid; Ali, Fouzia - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 3, pp. 934-958

The scholarly understanding of the antecedent and consequent behaviors of customer involvement in the creation process particularly among small and medium enterprises (SME's) are limited to date. So, this paper aims to explore the antecedent and consequent behaviors of the customer involvement...

Persistent link: https://www.econbiz.de/10011938581

The antecedents and consequents of customer value co-creation among small and medium enterprises

Qazi, Aban Abid; Ali, Fouzia - In: Pakistan journal of commerce and social sciences 11 (2017) 3, pp. 934-958

Persistent link: https://www.econbiz.de/10011930756

Building customers' resilience to negative information in the airline industry

Augusto, Mário Gomes; Godinho, Pedro; Torres, Pedro M. - In: Journal of retailing and consumer services 50 (2019), pp. 235-248

Persistent link: https://www.econbiz.de/10012114157

Building resilience to negative information and increasing purchase intentions in a digital environment

Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535

Persistent link: https://www.econbiz.de/10012103462

Tie the knot : building stronger consumers' attachment toward a brand

Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 26 (2018) 3, pp. 223-240

Persistent link: https://www.econbiz.de/10011894545

When consumers doubt, Watch out! The role of CSR skepticism

Skarmeas, Dionysis; Leonidou, Constantinos N. - In: Journal of Business Research 66 (2013) 10, pp. 1831-1838

Corporate social responsibility (CSR) is a hot topic in management today. More than ever before, companies engage in CSR initiatives to make a positive contribution to society or support their strategic goals. Yet, in the face of a plethora of CSR claims and numerous reported incidents of...

Persistent link: https://www.econbiz.de/10010869648