In today's dynamic business landscape, large corporations are increasingly recognizing the value of collaboration with start-ups as a means to drive innovation, explore new market opportunities, and gain a competitive edge, To fully leverage the potential of such collaborations, these...

Many companies have encountered vagueness, uncertainty, complexity, and ambiguity in formulating strategies during the COVID-19 pandemic. Therefore, they urgently require a decision-making mechanism to determine the resources/capabilities to achieve a competitive advantage in external...

The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities. A survey method was used to gather data from the target population of SMEs that are making use of digital...

Although environmental orientation (EO) has gained surging recent scholarly attention, why, how, and when EO influences green purchasing adoption among firms is inchoate, lacking adequate theorisation and empirical analysis. This study draws on resource orchestration theory (ROT) to test the...

The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends to determine the influence of entrepreneurial marketing through digital marketing...

The study investigates the formation of Destination Management Organization (DMO) orchestration capability under the influence of environmental forces to achieve sustainable value creation. The study suggests that the DMO's orchestration capabilities, encompassing resource structuring,...

Halal food is an especially important sector in many developing countries. Many of the halal food in those countries are supplied by SMEs. Although the importance of this sector is certain, studies investigating the organizational aspect of halal food SMEs are still limited. The present study...

The study investigates the moderating role of eco-dynamic capability which mainly involves the amalgamation, construction and reconfiguration of internal and external resources that relate to ecological protection in the link between eco-intellectual capital and sustainability performance of...

Resources act as an arm which often facilitates firm's sustainable performance in volatile business markets. Few studies have emphasized the agile operant resources that propel family-owned firm's profitability. The aim of this article is to show the concealed role of agile operant resources of...