Narasimhan, Om; Rajiv, Surendra; Dutta, Shantanu - In: Marketing Science 25 (2006) 5, pp. 510-524
The rapid rate of knowledge obsolescence in many high-technology markets makes it imperative for firms to renew their technological bases constantly. Given its critical importance, excellence in renewal of technological base would serve as a . Drawing on past literature, we identify this dynamic...