This research study addresses the complex interaction in between advertising and marketing capabilities, financial performance, and the moderating impact of consumer relationship management (CRM) in Jordanian small and medium enterprises (SMEs) in the service field. Partial Least Squares...

The focus of this research revolves around applying the dynamic capabilities (DC) considering technological, organizational, and environmental dimensions (TOE framework) to explore the digital transformation (DT) and innovation. The current literature has shown a limited focus on integrating DC...

Despite extensive research on the impact of ambidexterity strategy on firm performance, little is known about how team and individual factors affect innovation performance in new-venture businesses. In response to the call for research on the topic, this study examines the relationship between...