In the following article, author has carried out a comparison and contrast of Porter’s 5 Forces Model of competitive advantage with 'Resource based view'. The author has first explained both theories and then highlighted the similarities and differences between them, covering most important...

Using verbal protocol and conjoint analysis, this study examines how stakeholders assess organizations in terms of the likelihood of entering into a supportive relationship with it. We find that stakeholder support depends on its perceptions of an organization’s liability and asset of...

Analyzes the acquisition of resources through social transactions by independent entrepreneurs and corporate entrepreneurs, with a focus primarily on the corporate entrepreneurs. These social transactions include previous working relationships, voluntary connections, and community ties for...

This study contributes to the strategic marketing research by empirically investigating the role of customer orientation in explaining how firms' leverage their specialized but vulnerable resources. The aim is thus to explore a subset of the means by which resources become valuable to the firm -...