In the current business landscape, innovation is essential for companies to ensure their survival and competitiveness. However, innovation often requires substantial investments that may exceed a company's internal resources, leading businesses to seek alternative mechanisms such as...

Purpose Literature on entrepreneurial resourcefulness (ER) has grown constantly in the last two decades. ER is a construct that describes the specific behavior of entrepreneurs, focusing on the generation and deployment of resources to pursue an opportunity. Since the ER literature has expanded...

The restaurant business plays a crucial role in the food economy and, like many industries, faces numerous challenges due to the rapid pace of change, driven by consumer trends and shifting demographics. In response to the pressure on businesses to adapt to these changing circumstances, new...