Simone, Novello; Jorge, Lengler; Pilar, Murias Fernandez - In: Micro & Macro Marketing (2013) 3, pp. 453-470
The purpose of this study is to advance knowledge of export literatureon Italian Smes. Given the striking changes that the process of globalizationhas brought to international markets, scholarly research hashighlighted that Italian Smes should adopt a customer orientation strategyin order to...