Adusei, Enoch; Demah, Emmanuel; Mensah, Henry Kofi - In: International Journal of Innovation Science 16 (2023) 5, pp. 910-931
Purpose The post-pandemic emerging market is competitive and green, which has contributed to the growing pressure on firms to adopt into their business models green strategies with competitive outcomes. Therefore, this paper aims to draw from the natural resource-based view (NRBV) theory to...