Yunus, Erlinda Nusron; Ernawati, Erni; Nuraini, Endah; … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-12
This study explores how micro, small, and medium-sized enterprises (MSMEs) can improve their performance in the aftermath of a crisis by effectively managing their resources, encouraging innovation, and diversifying their operations. Drawing on Resource Orchestration Theory (ROT), this study...