Karami, Masoud; Hossain, Mokter; Ojala, Arto; Mehrara, Nikan - In: Journal of Research in Marketing and Entrepreneurship 26 (2024) 4, pp. 642-667
Purpose Resource mobilization and technology adoption by small firms are mainly studied separately, although … resource mobilization and technology adoption over time. Second, the selected five case firms represent rather successful firms … small firms employ technology adoption strategies to utilize operant resources and accelerate operand resource mobilization …