Molina-Azorín, José F. - In: Research methodology in strategy and management : Vol. 4, (pp. 37-73). 2007
This chapter focuses on the empirical research on the resource-based view of the firm (RBV), and its main purpose is to analyse the use of mixed methods in this perspective. The recent advance of the RBV has posed new challenges, and the issue need not be quantitative versus qualitative methods,...