Vlachos, Ilias; Zisimopoulos, Apostolos; Tsoulfas, … - In: International Journal of Physical Distribution & … 54 (2024) 9, pp. 846-876
Purpose Franchising contributes significantly to national economies but is overlooked in supply chain literature. This study aims to contribute to the franchising and supply chain literature by examining how the digitisation of the franchising supply chain improves firm performance....
