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Competitive advantage
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Resource enablement
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Ressourcenökonomik
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reinforcement
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Superior resource configurations through
resource
enablement
: conceptualisation, key dimensions, and application
Manis, Kerry T.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
13/14
,
pp. 1245-1268
Persistent link: https://www.econbiz.de/10015194113
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