Purpose – This article seeks to advance a novel service network perspective, based on the service‐dominant logic, designated as service‐dominant networks (SDN). Design/methodology/approach – Service‐dominant logic components serve to build and describe SDN. Specifically, resources and...

Purpose – Employees have traditionally played a major role in the customer ' s service experience. Yet self-service technology (SST) replaces the customer-service employee experience with a customer-technology experience. This paper seeks to use a service-dominant logic lens to gain fresh...