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  • Search: subject:"Resourced-based theory"
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Bayesian statistics 1 Brand 1 Brand management 1 Markenartikel 1 Markenführung 1 Marketing 1 Marketing theory 1 Marketingtheorie 1 Product differentiation 1 Produktdifferenzierung 1 Resource-based view 1 Resourced-based theory 1 Ressourcenorientierter Ansatz 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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Barney, Jay B. 1 Kozlenkova, Irina V. 1 Palmatier, Robert W. 1 Samaha, Stephen A. 1
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Journal of the Academy of Marketing Science 1
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ECONIS (ZBW) 1
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Did you mean: subject:"resource-based theory" (7,462 results)
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How marketing scholars might help address issues in resource-based theory
Barney, Jay B. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 24-26
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