Nur’Hidayah Che Ahmat; Radzi, Salleh Mohd; Zahari, … - In: Journal of Global Management 2 (2011) 1, pp. 22-38
believed associated well with the customer response behaviors. This study empirically investigates the effect of the factors … influencing the perception of price fairness on customer response behaviors. Four factors were being tested namely, a) treatment … behaviors while knowledge that customers obtained pertaining to room rates negatively influence their response behaviors …
