Search Results - subject:"Responsive Market Orientation"

The effects of market orientation and market knowledge search on business model innovation : evidence for two distinct pathways

Ye, Jiangfeng; Shi, Shunqing; Feng, Yanan - 2024

Persistent link: https://www.econbiz.de/10015396903

How market orientation affects open innovation? : exploring the role of information and communication technology capability

Yin, Miaomiao; Li, Jiying - 2024

Persistent link: https://www.econbiz.de/10015396752

Export Market Orientation : A Comprehensive Literature Review

Gani, Mohammad Osman; Faroque, Anisur Rahman; … - 2023

Chapter 1: Introduction -- Chapter 2: Research methodology -- Chapter 3: Theoretical assessment -- Chapter 4: Methodological assessment -- Chapter 5: Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship -- Chapter 6: Future research, Implication, Limitation and...

Persistent link: https://www.econbiz.de/10013504764

How market orientation affects open innovation? Exploring the role of information and communication technology capability

Yin, Miaomiao; Li, Jiying - In: European Journal of Innovation Management 27 (2023) 6, pp. 1885-1911

orientation positively affects selling, and proactive market orientation positively affects sourcing. Responsive market … antecedents of open innovation, showing linear and curvilinear relationships between them. Specifically, responsive market … orientation has an inverted U-shaped relationship with sourcing, and proactive market orientation has a U-shaped relationship with …

Persistent link: https://www.econbiz.de/10015343298

The effects of market orientation and market knowledge search on business model innovation: evidence for two distinct pathways

Ye, Jiangfeng; Shi, Shunqing; Feng, Yanan - In: European Journal of Innovation Management 27 (2023) 8, pp. 2729-2752

Purpose This investigation seeks to elaborate on how proactive market orientation (MO) and responsive MO motivate firms to conduct business model innovation (BMI) through the breadth of market knowledge search (BMKS) and the depth of market knowledge search (DMKS). Design/methodology/approach...

Persistent link: https://www.econbiz.de/10015343309

Importance of innovation resources for market orientation: Financial performance link : mediating role of proactive market orientation

Milfelner, Borut; Dlačić, Jasmina; Snoj, Boris; … - In: Naše gospodarstvo / Our Economy 65 (2019) 4, pp. 1-13

The purpose of this paper is to explore the relationship between market orientation, innovation resources and companies' financial performance. Focus is put on the mediator role of proactive market orientation (PMO) in the relationship between reactive market orientation (RMO), innovation...

Persistent link: https://www.econbiz.de/10014520614

Importance of innovation resources for market orientation : financial performance link : mediating role of proactive market orientation

Milfelner, Borut; Dlačić, Jasmina; Snoj, Boris; … - In: Naše gospodarstvo : NG 65 (2019) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10012171119

Market orientation, positioning strategy and brand performance

Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29

Persistent link: https://www.econbiz.de/10012107673

Dual perspectives on the role of market orientation in new product development

Johnson, Jean L.; Mariadoss, Babu John - In: Future-focused strategic marketing, (pp. 3-41). 2019

Persistent link: https://www.econbiz.de/10012165318

A survey on the responsive and proactive market orientation : 2005-2015

Ngatno - In: International journal of business and globalisation : IJBG 23 (2019) 2, pp. 193-209

Persistent link: https://www.econbiz.de/10012144546