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Analyzing browsing across websites by machine learning methods

Falke, Andreas; Hruschka, Harald - In: Journal of business economics : JBE 92 (2022) 5, pp. 829-852

Persistent link: https://www.econbiz.de/10013438873

Analyzing joint brand purchases by conditional restricted Boltzmann machines

Hruschka, Harald - In: Review of managerial science : RMS 16 (2022) 4, pp. 1117-1145

Persistent link: https://www.econbiz.de/10013191697

Analyzing browsing across websites by machine learning methods

Falke, Andreas; Hruschka, Harald - In: Journal of Business Economics 92 (2021) 5, pp. 829-852

The increasing importance of online distribution channels is paralleled by a rising interest in gaining insights into the customer journey and browsing behavior. We evaluate several machine learning methods (latent Dirichlet allocation, correlated topic model, structural topic model, replicated...

Persistent link: https://www.econbiz.de/10014501273

Analyzing joint brand purchases by conditional restricted Boltzmann machines

Hruschka, Harald - In: Review of Managerial Science 16 (2021) 4, pp. 1117-1145

We introduce the conditional restricted Boltzmann machine as method to analyze brand-level market basket data of … individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as … independent variables. To our knowledge this is the first study comparing the conditional restricted Boltzmann machine to …

Persistent link: https://www.econbiz.de/10014501281