Search Results - subject:"Retail Differentiation"

The Impact of Free Riding on Price and Service Competition in the Presence of E-Commerce Retailers

Strauss, Steven - School of Management, Yale University - 2002

An extensive literature has focused on price competition and the Internet; however, little attention has been given to the Internet's impact on service competition. Services include activities such as the provision of product information, repairs, faster checkout, after-sales advice/information,...

Persistent link: https://www.econbiz.de/10005147048

Coordinating Channels Under Price and Nonprice Competition

Iyer, Ganesh - In: Marketing Science 17 (1998) 4, pp. 338-355

discount retailers. Therefore, how a manufacturer should manage retail differentiation is an important channel management … deliberately induce retail differentiation (even if the retailers were ex-ante identical in their cost and other characteristics … correct level of retail differentiation. This helps the manufacturer to better cater to the diversity in consumer willingness …

Persistent link: https://www.econbiz.de/10008787580