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Year of publication
Subject
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Consumer behaviour 2 Einzelhandel 2 Konsumentenverhalten 2 Retail trade 2 Brand image 1 Brand management 1 Commitment 1 Consumer motivation 1 Corporate reputation 1 Firmenimage 1 Halal non-food products 1 Hedonic price index 1 Hedonischer Preisindex 1 India 1 Indien 1 Indonesia 1 Indonesien 1 Involvement 1 Islam 1 Islamic 1 Islamic branding 1 Islamic countries 1 Islamic finance 1 Islamic retail store image 1 Islamisch 1 Islamische Staaten 1 Islamisches Finanzsystem 1 Kaufmotiv 1 Malaysia 1 Markenführung 1 Markenimage 1 Muslim consumers 1 Muslime 1 Muslims 1 Purchase Intent 1 Relationship Marketing 1 Retail Store Image 1 Salesperson Likeability 1 Trust in Salesperson 1 Utilitarianism 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 2 Other 1
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2 Undetermined 1
Author
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Bansod, Anirudha Vasant 1 Games, Donard 1 Pawar, Prafulla Arjun 1 Raut, Umesh Ramchandra 1 Sari, Dessy Kurnia 1 Suziana, Suziana 1
Published in...
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International journal of islamic marketing and branding 1 Market : review for marketing theory and practice 1
Source
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ECONIS (ZBW) 2 BASE 1
Showing 1 - 3 of 3
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Analysis of hedonic and utilitarian consumer values affecting the retail store image in India
Raut, Umesh Ramchandra; Pawar, Prafulla Arjun - In: Market : review for marketing theory and practice 35 (2023) 2, pp. 129-143
Persistent link: https://www.econbiz.de/10014473469
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Exploring the effects of an Islamic branding strategy for non-food products in Indonesia
Sari, Dessy Kurnia; Suziana, Suziana; Games, Donard - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 131-145
Persistent link: https://www.econbiz.de/10012209112
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Cover Image
Impact of Relational Marketing of Laptops: High Tech Product Adoptions in a Retail Setting
Bansod, Anirudha Vasant - 2011
store image, salesperson likeability, relationship orientation, trust in salesperson, commitment to retail store and … study was confirmed by the research as comprising seven constructs and their relationships; viz., purchase intent, retail …
Persistent link: https://www.econbiz.de/10009480698
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