Lopes, João; Gomes, Sofia; Santos, Nélia; Cussina, Hugo; … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-15
gaming elements to enhance the retail experience and increase sales. In turn, this can increase competitive pressures among … qualitative studies on the role of gamification and co-creation in the online retail experience. Many of the findings of this …
