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Search: subject:"Retail point-based loyalty programme"
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Beziehungsmarketing
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Consumer behaviour
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Einzelhandel
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Generation Y
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Relationship marketing
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Retail point-based loyalty programme
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Retail trade
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South Africa
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Südafrika
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attitude
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usage behaviour
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De Klerk, Natasha
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Neves, Jacinta Ana
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Redda, Ephrem Habtemichael
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International Journal of Research in Business and Social Science : IJRBS
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Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes : retail point-based loyalty programmes
Neves, Jacinta Ana
;
Redda, Ephrem Habtemichael
;
De …
- In:
International Journal of Research in Business and …
11
(
2022
)
8
,
pp. 24-34
Persistent link: https://www.econbiz.de/10013445485
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