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consumer behavior
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experiment
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recommended retail price
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retailer behavior
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Bruttel, Lisa
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Thurgauer Wirtschaftsinstitut an der Universität Konstanz
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The Effects of Non-binding Retail-price Recommendations on Consumer and
Retailer
Behavior
Bruttel, Lisa
-
Thurgauer Wirtschaftsinstitut an der Universität Konstanz
-
2014
retailer
behavior
. Despite their non-binding nature, RPRs may influence consumersÕ willingness to pay by setting a reference …
Persistent link: https://www.econbiz.de/10010777752
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