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~isPartOf:"Integrated brand marketing and measuring returns"
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Marketing management
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Marketingmanagement
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Return on Investment
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Return on investment
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Brand management
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Markenführung
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Performance measurement
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Performance-Messung
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Cain, Peter M.
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Kitchen, Philip J.
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Integrated brand marketing and measuring returns
IMF Working Papers
22
Working paper / National Bureau of Economic Research, Inc.
15
NBER working paper series
14
ROI in action casebook
14
NBER Working Paper
13
SpringerLink / Bücher
11
The ROI of pricing : measuring the impact and making the business case
11
IMF Staff Country Reports
9
MPRA Paper
8
Nonprofit management & leadership
8
Sustainability
8
Discussion Paper / Tilburg University, Center for Economic Research
7
Journal of advertising research
7
Pfeiffer essential resources for training and HR professionals
7
Discussion paper / Centre for Economic Policy Research
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
6
Policy research working paper : WPS
6
An essential knowledge resource
5
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
5
Energy
5
Human resource management practices : assessing added value
5
Journal of marketing research : JMR
5
Managerial Finance
5
The journal of real estate research
5
The profit impact of marketing strategy project : retrospect and prospects
5
CESifo working papers
4
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
4
Energies
4
Harvard business review : HBR
4
International Journal of Electronic Finance
4
Journal of banking & finance
4
Journal of business ethics : JOBE
4
Journal of communication management : an international journal
4
Journal of marketing
4
MIT sloan management review
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Renewable Energy
4
Technological forecasting & social change : an international journal
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Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
2
Marketing communication measurement in a transformational marketplace
Schultz, Don E.
- In:
Integrated brand marketing and measuring returns
,
(pp. 58-93)
.
2010
Persistent link: https://www.econbiz.de/10003988779
Saved in:
3
Marketing mix modelling and
return
on
investment
Cain, Peter M.
- In:
Integrated brand marketing and measuring returns
,
(pp. 94-130)
.
2010
Persistent link: https://www.econbiz.de/10003988783
Saved in:
4
The secret of successful integrated communication : integrated teams and ROI
Walsh, Kelly
- In:
Integrated brand marketing and measuring returns
,
(pp. 131-143)
.
2010
Persistent link: https://www.econbiz.de/10003988787
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