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MIT sloan management review
Nonprofit management & leadership
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Journal of advertising research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Journal of marketing research : JMR
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The journal of real estate research
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
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Harvard business review : HBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of health care finance and economics
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Strategy & leadership : a publication of Strategic Leadership Forum
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The engineering economist : a journal devoted to the problems of capital investment ; a joint publication of the Engineering Economy Division of the American Society for Engineering Education and American Institute of Industrial Engineers
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The international journal of human resource management
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The journal of finance : the journal of the American Finance Association
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Biophysical economics and sustainability
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Cliometrica : journal of historical economics and econometric history
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ECONIS (ZBW)
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Increasing the ROI of social media marketing
Kumar, V.
;
Mirchandani, Rohan
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10009661386
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2
Can you measure the ROI of your social media marketing?
Hoffman, Donna L.
;
Fodor, Marek
- In:
MIT sloan management review
52
(
2010/11
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008859294
Saved in:
3
Which innovation efforts will pay?
Kandybin, Alexander
- In:
MIT sloan management review
51
(
2009/10
)
1
,
pp. 53-60
Persistent link: https://www.econbiz.de/10003945555
Saved in:
4
Designing the right product offerings
Evans, David S.
;
Webster, Karen L.
- In:
MIT sloan management review
49
(
2007/08
)
1
,
pp. 44-50
Persistent link: https://www.econbiz.de/10003557893
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