Search Results - subject:"Reversed items"

Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts

Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883

Persistent link: https://www.econbiz.de/10011971270

Le satisficing dans les enquêtes par questionnaire : mesures et effets sur la qualité des réponses

Lapeyre, Alexandre; Malas, Ziad; Guiot, Denis - Université Paris-Dauphine (Paris IX) - 2015

The wish to minimize his efforts to answer a questionnaire is known with the term of satisficing. It constitutes an important problem for both researchers and practitioners. The aim of this article is to improve the detection and the effects of this phenomenon. The results of a quantitative...

Persistent link: https://www.econbiz.de/10011273975