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Marketing theory
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Mid-range theory
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AMS review : official publication of the Academy of Marketing Science
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Advancing theory in marketing : insights from conversations in other disciplines
Varadarajan, Rajan
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012296600
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