Ngan Nguyen Thi Huyen; Hanh Duong Hong; Lan Hoang Thi - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-10
green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability … of hotels in Vietnam. The research results show that green practices have a significant effect on revisit intentions … important role of green practices, particularly green activities associated with open innovation, in customers' revisit …