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Search: subject:"Reward Programs"
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Consumer behaviour
22
Konsumentenverhalten
22
Beziehungsmarketing
21
Relationship marketing
20
Kundenbindungsprogramm
15
Loyalty program
15
reward programs
12
Reward programs
9
loyalty
5
Sales promotion
4
Verkaufsförderung
4
Viral marketing
4
Virales Marketing
4
pricing
4
switching costs
4
Customer retention
3
Customer satisfaction
3
Einzelhandel
3
Hotel industry
3
Hotellerie
3
Kundenbindung
3
Kundenzufriedenheit
3
Leistungsentgelt
3
Loyalty programs
3
Performance pay
3
Retail trade
3
Wechselverhalten
3
commitment
3
referral reward programs
3
Advertising
2
Advertising effects
2
Customer acquisition
2
Customer value
2
Dynamic Decision Models
2
Dynamic programming
2
Experiment
2
Frequency Reward Programs
2
Incentives
2
Kundengewinnung
2
Kundenwert
2
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Undetermined
26
Free
4
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Article
35
Book / Working Paper
2
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Article in journal
25
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25
Working Paper
1
research-article
1
Language
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English
28
Undetermined
9
Author
All
Tanford, Sarah
4
Ackermann, Philipp
2
Kim, Byung-Do
2
Kuang, Di
2
Ma, Baolong
2
Mattila, Anna S.
2
Raab, Carola
2
Rossi, Federico
2
Shi, Mengze
2
Srinivasan, Kannan
2
Arango, Carlos
1
Beck, Jonathan M.
1
Belli, Alex
1
Berezan, Orie
1
Berger, Paul Daniel
1
Bifkovics, Bettina
1
Bijmolt, Tammo H. A.
1
Carrillat, François A.
1
Chang, Sue Ryung
1
Chaudhuri, Malika
1
Chen, Yanyan
1
Chintagunta, Pradeep K.
1
Choi, Jeonghye
1
Chun, So Yeon
1
Faria, Luciana N.
1
Gao, Yixing
1
Gedenk, Karen
1
Hanks, Lydia
1
Harakal, Kyra L.
1
Hartmann, Wesley
1
Huynh, Kim P.
1
Jiang, Fenfen
1
Keh, Hean Tat
1
Kim, Yen-Soon
1
Kim, Yen-soon
1
Kivetz, Ran
1
Kopalle, Praveen K
1
Kopalle, Praveen K.
1
Kornish, Laura J.
1
Kumar, Nanda
1
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Institution
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Department Volkswirtschaftlehre, Universität Bern
1
Published in...
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Marketing Science
5
Journal of hospitality marketing & management
3
Journal of the Academy of Marketing Science
3
International journal of hospitality management
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science
2
Review of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
Business and Economic Research : BER
1
Discussion Papers
1
Diskussionsschriften
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of banking & finance
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : innovations in planning and applied research
1
Management Science
1
Marketing letters : a journal of research in marketing
1
Quantitative Marketing and Economics
1
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ECONIS (ZBW)
25
RePEc
9
BASE
1
EconStor
1
Other ZBW resources
1
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10
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37
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date (oldest first)
1
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
2
Acquiring customers via referral
reward
programs
versus advertising : who is more likely to provide future referrals?
Kuang, Di
;
Ma, Baolong
;
Li, Xiaofei
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10015117860
Saved in:
3
A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
4
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
5
Digitalization of loyalty : impacts of mobile technology on reward redemption and engagement level
Son, Yoonseock
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1301-1327
Persistent link: https://www.econbiz.de/10014582583
Saved in:
6
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
7
The relative impact of advertising and referral
reward
programs
on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
8
Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
9
Impact of customer's social value on optimizing referral
reward
programs
Jiang, Fenfen
;
Mei, Shue
;
Zhong, Weijun
- In:
Journal of organizational computing and electronic commerce
30
(
2020
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10012264465
Saved in:
10
Referral reward size and new customer profitability
Wolters, Heike Maria
;
Schulze, Christian
;
Gedenk, Karen
- In:
Marketing science
39
(
2020
)
6
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10012405758
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