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Search: subject:"Reward program"
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Consumer behaviour
18
Konsumentenverhalten
18
Beziehungsmarketing
12
Relationship marketing
12
Kundenbindungsprogramm
11
Loyalty program
11
Referral reward program
9
Theorie
9
Theory
9
Viral marketing
5
Virales Marketing
5
Customer satisfaction
4
Kundenzufriedenheit
4
Dynamic programming
3
Mathematical programming
3
Mathematische Optimierung
3
Reward program
3
Anreiz
2
Brand management
2
Customer acquisition
2
Dynamische Optimierung
2
Gerechtigkeit
2
Incentives
2
Justice
2
Kundengewinnung
2
Leistungsanreiz
2
Loyalty reward program
2
Markenführung
2
Perception
2
Performance incentive
2
Reward Program
2
Sales promotion
2
Verkaufsförderung
2
Wahrnehmung
2
customer reward program
2
dynamic programming
2
loyalty
2
loyalty reward program
2
referral reward program
2
reward program
2
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Undetermined
19
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3
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Article
24
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3
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1
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English
26
Undetermined
1
Author
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Hwang, Yoo Hee
3
Mattila, Anna S.
3
Arbatskaya, Maria
2
Baloglu, Seyhmus
2
Dose, David
2
Hwang, Eunmin
2
Jin, Liyin
2
Konishi, Hideo
2
Sun, Yacheng
2
Tanford, Sarah
2
Zhang, Dan
2
Baek, Yu-Mi
1
Beatty, Sharon E.
1
Chew, Patricia
1
Chiang, Wei-yu Kevin
1
Chueh, Hao-En
1
Chun, So Yeon
1
Deng, Huixin
1
Elsner, Ralf
1
Feick, Lawrence
1
Geng, Wei
1
Guo, Liang
1
Huang, Duen-Huang
1
Huang, Minxue
1
Huang, Yunhui
1
Iancu, Dan
1
Jin, Huijie
1
Kim, Gwi-Gon
1
Li, Aoqi
1
Liu, Yan
1
Lu, Qiang
1
Lu, Shouwang
1
Miller, Rohan
1
Orsingher, Chiara
1
Park, Eujin
1
Ryu, Gangseog
1
Tambyah, Siok Kuan
1
Trichakis, Nikolaos
1
Tsui, Kan Wai Hong
1
Tuk, Mirjam Alexandra
1
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Department of Economics, Boston College
1
Friedrich-Schiller-Universität Jena
1
Published in...
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Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Asia Pacific journal of marketing and logistics
1
Asia marketing journal
1
Boston College Working Papers in Economics
1
European journal of operational research : EJOR
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international economic review
1
Journal of service research : JSR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
Operations research
1
Operations research letters
1
Stanford University Graduate School of Business research paper
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ECONIS (ZBW)
26
RePEc
1
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21
Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
Saved in:
22
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
23
Do rewarded referrals really work? : examining the effectiveness of customer referral reward programs
Dose, David
-
2017
Persistent link: https://www.econbiz.de/10011780741
Saved in:
24
Consumer referrals
Arbatskaya, Maria
;
Konishi, Hideo
- In:
International journal of industrial organization
48
(
2016
),
pp. 34-58
Persistent link: https://www.econbiz.de/10011653845
Saved in:
25
When giving money does not work : the differential effects of monetary versus in-kind rewards in referral reward programs
Jin, Liyin
;
Huang, Yunhui
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 107-116
Persistent link: https://www.econbiz.de/10010370698
Saved in:
26
Receiver responses to rewarded referrals : the motive inferences framework
Verlegh, Peeter W. J.
;
Ryu, Gangseog
;
Tuk, Mirjam Alexandra
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 669-682
Persistent link: https://www.econbiz.de/10010209584
Saved in:
27
The role of metaperception on the effectiveness of referral reward programs
Wirtz, Jochen
;
Orsingher, Chiara
;
Chew, Patricia
; …
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009751085
Saved in:
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