Search Results - subject:"Rhetorical analysis"

The whiteness of markets : Anglo-American colonialism, white supremacy and free market rhetoric

Eastland-Underwood, Jessica - In: New political economy 28 (2023) 4, pp. 662-676

Persistent link: https://www.econbiz.de/10014322363

Neurometric and biometric measurement of the effectiveness of COVID-19-related public service announcements

Duman Alptekin, Hazal; Kucun, Nihan Tomris; Kurt, Merve; … - In: International review on public and non-profit marketing 21 (2024) 3, pp. 625-643

Persistent link: https://www.econbiz.de/10015080800

Carillion's strategic choices and the boardroom's strategies of persuasive appeals : ethos, logos and pathos

Alkaraan, Fadi; Albahloul, Mohamamd; Hussainey, Khaled - In: Journal of applied accounting research 24 (2023) 4, pp. 726-744

Persistent link: https://www.econbiz.de/10014322243

Organizational guilt management : a paradox perspective

Pollach, Irene; Ravazzani, Silvia; Maier, Carmen Daniela - In: Group & organization management : an international journal 47 (2022) 3, pp. 487-529

Persistent link: https://www.econbiz.de/10013268240

The role of emotion discourse and pathic stigma in the delegitimization of consumer practices

Valor, Carmen; Lloveras, Javier; Papaoikonomou, Eleni - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 636-653

Persistent link: https://www.econbiz.de/10012434440

Logos, ethos, pathos and the marketing of higher education

Hill, Jemma Helen Oeppen - In: Journal of marketing for higher education 30 (2020) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10012258498

Albania (go your own way!) to Zimbabwe (a world of wonders) : a rhetorical analysis of the world’s country tourism slogans

Lever, Michael; Abbas, Rumaila - In: Journal of vacation marketing 25 (2019) 3, pp. 320-333

Persistent link: https://www.econbiz.de/10012165853

Counter-narration with numbers : understanding the interplay of words and numerals in fiscal storytelling

Gephart, Robert P. - In: European journal of cross-cultural competence and management 4 (2016) 1, pp. 21-40

Persistent link: https://www.econbiz.de/10011661053

On the use of rhetoric in promoting enterprise resource planning systems

Lepistö, Lauri - In: Baltic Journal of Management 10 (2015) 2, pp. 203-221

form of a rhetorical analysis. Engaging in rhetorical scholarship in the area of technological change and management … 1998 in the Harvard Business Review . Findings – The rhetorical analysis distinguishes and identifies three rhetorical … construction of the phenomenon revolving around ERP systems. Originality/value – In spite of the importance of the rhetorical …

Persistent link: https://www.econbiz.de/10014685659

On the use of rhetoric in promoting enterprise resource planning systems

Lepistö, Lauri - In: Baltic journal of management 10 (2015) 2, pp. 203-221

Persistent link: https://www.econbiz.de/10010512554