Marandu, Edward E.; Amanze, Donatus N.; Mtagulwa, … - In: International Journal of Business Administration 3 (2012) 2, pp. 17-27
variables depicted in the Gilmore model. The nature of the variables chosen were also consistent with the Echtner and Ritchie … model in the sense that it made use of functional and psychological characteristics and combined them in a holistic manner …
