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Network ties and interaction rituals : an examination of social drinking
Veeck, Ann
;
Lancendorfer, Karen
;
Atkin, JoAnn L.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 775-795
Persistent link: https://www.econbiz.de/10011935387
Saved in:
2
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
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