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Beziehungsmarketing 1 Brand 1 Brand image 1 Brand love 1 Brand management 1 Brand modernity 1 Consumer attitudes 1 Consumer behaviour 1 Customer satisfaction 1 Emotion 1 Gastronomie 1 Intentions to use 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Markenartikel 1 Markenführung 1 Markenimage 1 Relationship marketing 1 Restaurant industry 1 Robot 1 Robot servers 1 Roboter 1 Verbrauchereinstellung 1 Viral marketing 1 Virales Marketing 1 Word-of-mouth 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Abbas, Jawad 1 Hwang, Jinsoo 1 Kim, Heather Markham 1 Lee, JungHoon 1 Ul Haq, Muhammad Zia 1
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Asia Pacific journal of marketing and logistics 1
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ECONIS (ZBW) 1
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
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