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Search: subject:"Rogers' diffusion of innovation model"
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14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017
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ECONIS (ZBW)
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Non-adopters of Social Media: Comparing their Lifestyles, Perceived Innovation Attributes, and Sociodemographic Attributes with All-adopters, Partial-adopters, and Minimum-adopters
Li, Shu-Chu Sarrina
;
Chen, Yen-Shen
-
2017
This study adopted
Rogers
’
diffusion
of
innovation
model
to investigate the adoption of three social media with high …
Persistent link: https://www.econbiz.de/10011720215
Saved in:
2
Non-adopters of social media : comparing their lifestyles, perceived innovation attributes, and sociodemographic attributes with all-adopters, partial-adopters, and minimum-adopters
Sarrina Li, Shu-chu
;
Chen, Yen-Shen
-
2017
This study adopted
Rogers
'
diffusion
of
innovation
model
to investigate the adoption of three social media with high …
Persistent link: https://www.econbiz.de/10011751141
Saved in:
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