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COVID-19 1 Coronavirus 1 Gastgewerbe 1 Hospital 1 Hospitality industry 1 Hotel industry 1 Hotellerie 1 Krankenhaus 1 Longitudinal analysis 1 Longitudinal study 1 Längsschnittanalyse 1 Measures 1 Performance measurement 1 Performance-Messung 1 Qualitative analysis 1 Revenue management 1 Revenue-Management 1 Round-table discussion 1 Strategies 1 Tourism industry 1 Tourismuswirtschaft 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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Flecha-Barrio, M. Dolores 1 González-Serrano, Lydia 1 Orea-Giner, Alicia 1 Talón-Ballestero, Pilar 1
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International marketing review 1
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A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis
Talón-Ballestero, Pilar; González-Serrano, Lydia; … - In: International marketing review 40 (2023) 5, pp. 1134-1157
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