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~subject:"Brand management"
~person:"Andrianombonana, Haja Tiana Rakotondrainibe"
~person:"Capitello, Roberta"
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Brand management
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Andrianombonana, Haja Tiana Rakotondrainibe
Capitello, Roberta
Barnes, Liz
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Diamantopoulos, Adamantios
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Rashid, Arooj
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Zeugner-Roth, Katharina Petra
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Asia Pacific journal of marketing and logistics
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The journal of brand management : an international journal
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Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
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2
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
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