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~subject:"Brand management"
~person:"Andrianombonana, Haja Tiana Rakotondrainibe"
~person:"Cheong, Edith"
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Brand management
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Rules of origin
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Ursprungsregeln
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Brand origin recognition accuracy
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Andrianombonana, Haja Tiana Rakotondrainibe
Cheong, Edith
Barnes, Liz
3
Diamantopoulos, Adamantios
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Rashid, Arooj
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Vescovi, Tiziano
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Samiee, Saeed
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Tjiptono, Fandy
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Asia Pacific journal of marketing and logistics
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Journal of international consumer marketing
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Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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